Reframing the ask
StrategyData, Research and Analysis
This resource, commissioned by the Chartered Institute of Fundraising, aims to identify some of the trends which might shape giving and fundraising in the post-COVID-19 economy.
It looks at the implications, issues and opportunities which could influence the outlook for fundraising by exploring five areas of fundraising in relation to potential economic growth over the next few years:
- Household giving and spending
- Trends in charities’ total voluntary fundraising income
- Trends in legacies to charities
- Charitable foundation giving
- Corporate giving
Cathy Pharoah
Visiting Professor, Centre for Charitable Giving and Philanthropy, Cass Business School
Tom McKenzie
Honorary Research Fellow, University of Dundee