Individual Giving Campaign of the Year

 For the campaign that demonstrates the most effective or impactful individual giving campaign that took place in whole or part during 1 January 2022 to 30 June 2023.   

The application can be for affinity building or for new or current donors and should broadly show who the campaign was aimed at, what it intended to communicate, and how effectively it did so.  

Applications need to demonstrate new donor recruitment or donor development via any of the following techniques:  

  • Direct mail  
  • Telephone fundraising  
  • Face to face fundraising  
  • Raffles and lotteries  
  • Digital (such as social media, websites, blogs, viral marketing, and smartphone apps)  

Successful entries will demonstrate a level of innovation or new ground for your organisation and judging will focus on the following areas:  

  • Campaign objectives - Include details of any agency used or size of in-house resources devoted to this campaign.  
  • Rationale - What medium was used and why?  
  • Forecasting – How was success intended to be measured? What was the projected income?  
  • Results – Were they different from projections?  
  • Innovation – How as this campaign innovative or ground-breaking for the charity?  

Please note: each question box has a maximum count of 3000 characters, which is approximately 300 words.