Legacy Campaign of the Year

For the campaign which demonstrates innovation linked to success in the use of legacy fundraising and took place in whole or part during 1 January 2022 to 30 June 2023.  

Successful entries will demonstrate that the values of the charity were reflected in the marketing of the campaign. This may be for a particularly innovative legacy campaign or a successful first-time legacy attempt.  

 Judging will focus on the following areas:  

  • Campaign objectives  
  • Rationale – Why was a legacy- campaign appropriate?  
  • Success - How did you measure success?  
  • Target audience – How did you select the audience for this campaign and why?  
  • Method – what platforms were used and why?   
  • Creativity – How did you ensure that your campaign stood out from the crowd and/or grabbed the attention of the intended recipient?  
  • Innovation – How was this campaign innovative or ground-breaking for the charity?  

Please note: each question box has a maximum count of 3000 characters, which is approximately 300 words.