Fundraising Campaign of the Year
Concern Worldwide (UK) - Ration Challenge
The Ration Challenge is a fundraising campaign with a clear mission – During Refugee week in June, live on the same rations a Syrian refugee would receive in Jordan and show refugees we’re with them, not against them.
Run in the UK by Concern Worldwide UK in partnership with Australian NGO Act for Peace, 2019 was the campaigns inaugural year in the UK, and it its first year, it raised just over £1 million - a 56% increase on projected income target
The campaign is a cutting edge approach to peer-to-peer fundraising, incorporating sophisticated targeting for acquisition, tailored donor journeys, including time based and trigger based communications, and engaging content to help create a fundraising campaign which helped people stand up and take direct action in supporting refugees.
Edinburgh Children's Hospital Charity, Glasgow Children's Hospital Charity and The ARCHIE Foundation - Oor Wullie's BIG Bucket Trail
Oor Wullie’s BIG Bucket Trail is a braw initiative brought together by Scotland’s three children’s hospital charities, DC Thomson and Wild in Art that united businesses, communities, artists, schools, and the Scottish Public – to leave a lasting legacy for children, young people and families in hospital across Scotland.
Noah's Ark Children's Hospice - Building The Ark campaign
Until recently, Noah’s Ark Children’s Hospice was a small, local charity bringing in under £1million a year. The Building The Ark campaign revolutionised the charity, raising over £13million and enabling the building of The Ark, a new children’s hospice building for North and Central London. Through a combination of exceptional major donor relationships and a community fundraising campaign, the charity raised an unprecedented amount of money to build, fit out and run The Ark. The campaign will have a direct and lasting impact on some of the most seriously ill children you could possibly meet.
The Myton Hospices - The Butterfly Effect
In June 2019, The Myton Hospices embarked on its most ambitious campaign to date – ‘The Butterfly Effect’. As well as raising money so Myton can continue to provide its services, our main objective was to harness the power of the butterfly effect – the belief that even the smallest actions can have a far-reaching impact.
To do this, 1,000 hand-made butterflies formed an installation where they were emerging from the historic walls of Coventry Cathedral to celebrate the lives of those who have experienced the services Myton provides to people with terminal and life limiting illnesses in Coventry and Warwickshire. Each butterfly was available to buy in memory of a loved one and/or to support Myton. The aim was to raise £50,000 and also increase awareness of Myton and our services.
YoungMinds - #HelloYellow
#HelloYellow is all about showing young people that they are not alone with their mental health.
It is bright, inclusive, and full of hope.
But it doesn’t stop there.
Working alongside our Activists (young people who have experience of mental health problems), we delivered a campaign that not only amplified the powerful message that young people are not alone with their mental health, but equipped supporters with practical advice, resources and inspiration to help them really be there for a friend or loved one who might be struggling.
The beauty of this campaign was in the incredible fusion of helping young people who are struggling with their mental health to feel less alone; helping young people, adults, schools and communities take steps to support the young people in their life and be part of our movement for change; and delivering an incredibly successful fundraising campaign which exceeded our fundraising target by a huge 75%.