Shortlist for Fundraising Campaign of the Year
Türkiye Syria Emergency Appeal - Islamic Relief UK
In February 2023 Islamic Relief UK launched its most successful fundraising appeal to date, securing just under £10 million in donations in response to the Türkiye Syria Earthquake. The campaign engaged online and offline donors to secure funds to deliver immediate and long-term relief to the over 15 million people affected by the earthquake.
The emergency appeal was launched within 12 hours of the earthquake taking place and received donations from communities across the UK. The campaigns success was recognised by Their Majesty’s The Prince and Princess of Wales who visited Hayes Mosque to thank them for their efforts raising funds for Islamic Relief’s emergency appeal.
Every Child, Everywhere - Children's Hospices Across Scotland (CHAS)
CHAS took an innovative approach to its Spring campaign that resulted in a demonstrable increase in awareness and a 54% increase in donations.
By bringing together a key organisational objective to grow its CHAS at Home service and communicating this in a way that was relevant and inclusive to donors, alongside a bold new approach in format of direct mail and use of AI, supported by radio and digital advertising, social media and PR. CHAS were able to provide five thousand more nursing hours to reach more families of children with life-shortening conditions than ever before, particularly amongst families badly hit by the cost of living crisis and living in rural or isolated communities.
#SaveCLAPA Appeal - The Cleft Lip and Palate Association (CLAPA)
CLAPA’s #SaveCLAPA appeal, though born out of a bleak situation, stands as an example of exceptional innovation and effectiveness; it shows small charities can be brave, as when the community supports you and values what you do, they will support you even in tough times.
Surpassing its financial goals, raising over £100,000, and securing the continued success of CLAPA in 2023 and beyond, the campaign serves as a testament to the power of strategic, transparent, and bold fundraising efforts and teamwork.