Richard Radcliffe FCIOF(Cert)
Initially Richard was an in-house fundraiser. But for the last 35 years Richard has specialised in researching supporters, training anyone to make the legacy “ask” (about 40,000 of them!) and developing legacy strategies (about 500!) He was Executive Chairman of Smee & Ford for 12 years where he started the UKs first dedicated legacy consultancy. He sold Smee & Ford over a decade ago and has since run his own consultancy.
He has met around 34,000 supporters and service users for over 500 charities to gain their perceptions of the charities they support.
His strategies cover every cause of every size on the planet.
He has worked in over 30 countries on developing legacy campaigns.
He has been Chair of the International Fundraising Congress and Institute of Fundraising Convention for four years.
In 2018 he was given, by the Institute of Fundraising (which recently gained Chartered status), the Lifetime Contribution to Fundraising Award.
His recent book, published by Smee & Ford, “Why legacies are brilliant for charities and how to get them” – is globally popular and a very practical book.