This resource explores fundraising income and costs, how charities are investing in fundraising, key fundraising challenges and their views about fundraising in the future.
The research, based on a survey of over 100 fundraising charities of different sizes, shows that charities are concerned about future economic uncertainty and the disposable income of donors, and continue to experience a rising demand for services.
Despite the pressure on charities, including increased costs in compliance, workforce and fundraising activity, it is clear that they are adapting and proactively taking control through innovation and new approaches to put in place strong foundations for future success.
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