I’m delighted that this 2019 edition of Status of UK Fundraising is showing that those in fundraising say that they enjoy their job and that two-thirds are positive about the future of the sector as a whole. Fundraising is a challenging job, but even in tough times it’s fantastic to see that fundraisers are relishing the task ahead.
The research brings home how important the key elements of planning, investment, and strategy are to fundraising success. Fundraisers who said their charity’s income had decreased were much more likely to say it was because they were not resourced effectively or did not have enough people with the right skills.
The findings on diversity and inclusion are in agreement with our ongoing research that there is clear under representation in the fundraising workforce: only 8% of responding fundraisers are from a black and minority ethnic group, and women are under-represented in more senior roles. It’s clear that people feel that the sector as a whole needs to do more to address these issues, although there are some positive signs that respondents see appropriate action being taken, particularly within their own organisations.