How to Acquire New Donors through Online Advertising (30-Apr-24)

Digital MediaStrategy
30 April 2024
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £199
Non-Individual Member Fee All Days Non Members £257

**NEW COURSE** This course is aimed at charities investing at least £2,000 per month on online advertising. The course will start off covering the basics but will quickly ascend into more advanced digital fundraising strategies and best practices.

Standard Content

The future of fundraising is digital. With 12% of all donations being made online and a year on year growth of 9%, there is no denying the role of digital in the world of fundraising. So if you’re a fundraiser then you need to equip yourself with the latest trends, best practices and fundamentals of online giving. This course will help you upskill for the future and also help you to fundraise more effectively and on a larger scale

This course was so helpful at increasing my understanding of Digital Fundraising. Jamal facilitated a really interesting and thought provoking day, providing us with real life examples, top tips to make changes and expert advice.

Celia Wilkinson, Individual Giving Manager at Forestry England

Who is this course aimed at

This course is designed for fundraisers and marketers working in the digital space. It’s ideal to have a basic understanding of how Meta advertising and Google advertising work. 

A lot of the skills taught are best implemented when working with a charity investing at least £2000 per month on online advertising. The course will start off covering the basics but will quickly ascend into more advanced digital fundraising strategies and best practices 

What's covered in the course
  1. The Basics: What is digital fundraising
  2. Mindset: The economics of digital fundraising and donor acquisition
  3. Strategy: The 2 easiest ways to acquire new donors 
  4. Donor Analytics: Understanding the power of data and segmenting your audience
  5. Digital Content: How to create online content that donors love
  6. Copywriting: How to write copy to encourage donations 
  7. Donation Page Optimization: How to make sure people actually donate when they land on your website  
  8. Donor Retention: A tutorial on how to automate your donor retention process  
Learning outcomes

  • Create digital content that attracts new donors

  • Build automated donor retention emails 

  • Write copy that persuades supporters to donate to your cause 

  • Fix your charity website so it actually converts traffic into donors 

  • Convince your board of trustees to invest in digital fundraising

The Live Virtual Training Experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

Technology Requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your Trainer

Jamal Abbas runs a digital fundraising agency that has raised over £38 million online for the likes of Hospice UK, Mencap and the UNDP. His team specialises in acquiring new donors through online advertising like Google, Meta and TikTok. Jamal recently launched Retentionly which looks to automate the donor retention process in the fight against donor attrition. 

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