AI, Trust, and the Future of Supporter Experience
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15 July 2026 10:00am - 11:00am
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Webinars
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EVT-10142
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Current
AI is already influencing how UK charities communicate, make decisions, and build relationships with supporters. But as adoption accelerates, trust, transparency, and human judgement matter more than ever.
In this virtual session, Blackbaud shares new UK fundraising research and real-world examples to explore how AI can be used responsibly to enhance supporter experience - without losing the human connection that drives giving.
Attendees will gain practical insight into how different generations respond to AI, where fundraisers see the greatest opportunities and concerns, and how organisations can set clear boundaries while using AI to save time, build confidence, and strengthen long-term supporter relationships.
This session was originally delivered as the Day 2 Opening Plenary of Fundraising Convention 2026. We’re really excited to be bringing it to a wider audience who may have missed it in-person.
Speakers
Dr Laurene Currie, Senior Principal UX Researcher - Blackbaud
Charlotte Lewis, Senior User Experience Designer - Blackbaud
David Upcraft, Team Lead, Customer Success - Blackbaud Europe