South West Pit Stop

• 21 May 2026 1:00pm - 2:00pm
• Online
• Webinars
• EVT-10054
• Live

Mid-value donors represent one of the most significant yet under-developed income opportunities in fundraising. This presentation explores why 'the middle matters' and how charities can unlock sustainable income growth by taking a smarter, more donor-centric approach to mid-value development. Drawing on behavioural data, audience insight and real-world case studies, the session outlines practical strategies for identifying, segmenting and nurturing mid-value supporters beyond simple gift bands. It demonstrates how intelligent prompting, structured testing and integrated donor journeys can increase average gifts and lifetime value without damaging response rates, retention or supporter sentiment.