Copywriting for Fundraising Masterclass
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18 June 2026 10:00am - 4:30pm
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Online
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Training Courses
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- Copywriting
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SC1038
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Current
Whether you write copy for fundraising letters, brochures, emails, web, or social, this online Copywriting for Fundraising Masterclass will boost your capability, confidence and results. You’ll join a virtual course with fellow fundraisers for an inspiring day packed with fresh ideas, expert insights and advanced techniques. You’ll review more than 100 real-life copy examples from all types of charities as you discover which copywriting approaches work best and which rarely work at all. In just one fascinating day you’ll learn how to plan and write fundraising copy that gets noticed, gets read and gets results. And you’ll learn how to review and critique other people’s copy in a way that’s insightful and constructive.
Course Fees
Key Information
This one-day online course is designed for those who already have some experience of writing or reviewing fundraising copy and are looking strengthen their skills, build on their existing knowledge, and gain some fresh ideas.
You will leave the course with a thorough understanding of best-practice copywriting techniques and methodologies. You’ll gain expert insights into how people think, how they read, and how they react to what you write. This course will change the way you approach writing fundraising copy for good. The knowledge and skills you gain in just one day will deliver immediate, valuable and lasting benefits for your organisation, your cause and your career.
- What drives donor response and behaviour
- Writing high-impact fundraising copy that motivates action
- Adapting your copy across channels, including print, email and digital
- Reviewing, refining and improving copy to increase results
- Apply key psychological and persuasive principles to create effective fundraising copy
- Create clear, compelling copy tailored to different channels and audiences
- Apply proven messaging techniques and structures that will enable you to acquire, remotivate and bond with supporters
- Review, evaluate and refine copy in a way that’s insightful, constructive and productive
About your trainer
The live virtual training experience
The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:
- Zoom platform learning environment
- Interactive engagement with the trainer and peers
- Group discussions and exercises
- Real-life case studies and examples
- Ample Q&A opportunities throughout the sessions
Technology requirements
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.