Black woman with braided hair in a striped shirt wearing headphones and smiling whilst writing notes and working from home

First Thursday: Winning the Next Generation of Givers

  • 3 September 2026 10:00am - 11:00am
  • EVT-10112
  • Live

September Virtual First Thursday - Presented by Stephi Harding and Fia Ewings In this webinar, Fia and Stephi dive into the evolving charity landscape, where Gen Z are rewriting the rules of engagement. Drawing on Manifesto’s research and 2026 market trends, they explore why traditional approaches need to adapt to engage this socially conscious and digitally fluent cohort. In this session you will learn how to move beyond traditional donation asks and journeys to build the transparent, digital-first relationships this generation expect with the causes they support.