AI tools are increasingly being used in fundraising and grant applications. While they can save time and reduce workload, many people are unsure where the line is between helpful support and risky or inappropriate use. This course provides a practical, honest introduction to using AI in grant applications in a way that is ethical, credible, and aligned with what funders actually value. It focuses on real use cases, not hype or technical theory. Learners will learn how to use AI as a supporting tool, not a replacement for their judgement, lived experience, or organisational voice. It is delivered by a Grants manager who is increasingly seeing the use of AI in written applications

Storytelling has a vital role to play in almost all types of fundraising content: letters, emails, social media, case studies, newsletters and trust applications. This practical and applied ‘live’ online course explains the origins of storytelling, why it is so deeply ingrained into our psyche, and what makes stories so powerful and persuasive. You’ll explore the core components, narrative structures, central characters and techniques used within storytelling. And you’ll learn from around 100 real-life examples of storytelling deployed by an array of Not-for-Profit organisations. In just one fascinating and inspiring day, you’ll see how it is possible to build seven highly effective storytelling techniques into a story with fewer than 100 words. You’ll leave the course having gained a wealth of insights, ideas and tips for storytelling that can be applied immediately in the workplace to make your fundraising communications more engaging, persuasive and productive. And because storytelling is such a versatile tool, you’ll see how you can apply all you’ve learned to encourage positive changes in people’s attitudes and behaviours.

This practical course introduces the core principles of successful major donor fundraising. Combining established fundraising techniques with current sector best practice, it explores how to identify, engage and steward major donors through authentic, long-term relationships. Learners will also explore the role of supporter experience and internal collaboration to achieve sustainable fundraising success.