Fewer Donors, Greater Polarisation - Understanding the structural shift in UK charitable giving

In this webinar, research analysts from CharityTracker unpack the trends shaping the giving landscape today, from why the number of donors is in decline, to identifying the highest value donors and understanding their giving habits.

The UK charitable giving landscape is changing, and the number of donors is shrinking. Beneath the headlines lies a deeper structural change that every senior fundraiser needs to understand. Despite fewer donors there are signs that some are giving more. Who are the highest value donors and how are they changing over time? Is the rise in donations a true rise when adjusted for inflation?

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