For small charities week 2026, Charlotte Sherman, Policy Manager, shares how small charities can use the learnings from Philanthropy 2035 to strengthen their major giving programmes.
High-net-worth (HNW) giving is likely to evolve considerably over the next decade, driven by a range of social and technological changes. The intergenerational transfer of wealth will bring in a new cohort of younger donors, meanwhile advances in technology are having an inevitable impact on both giving behaviors and fundraising best practice.
With many philanthropists seeking authentic, meaningful relationships that translate into real impact for the communities and causes they care about, small charities are the best placed to make the most of the evolving philanthropic landscape. They also have the most to gain from doing so. A single major gift has the potential to transform an organisation's impact, providing both immediate funding and the stability and confidence to invest in long-term growth.
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