So the government agreed to reinstate the soft opt-in extension for charities within the Data Use and Access Bill, but what does it mean for your work and how can you make the most of this opportunity?

After months of engagement with ministers and peers, this amendment - championed by Lord Clement-Jones - finally put charities on a level playing field with commercial organisations, enabling them to communicate more effectively with supporters and share their vital work at a time of growing demand.

Successful use of soft opt-in requires more than legal compliance; it depends on balancing supporter expectations, data protection obligations and public trust while ensuring communications remain respectful, transparent and aligned with charitable purposes.

This on-demand webinar with Hannah Lyons, Partner at Bates Wells, will guide you through:

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