Gerald Carew

Fundraising Experience

• Delivered comprehensive fundraising audits across both charitable and educational environments
• Designed and implemented long-term fundraising strategies for high-profile organisations
• Demonstrated success in growing and sustaining income through diverse revenue streams
• Embedded best practice in fundraising across organisational structures
• Planned and launched a successful capital appeal programme from scratch
• Creatively developed and expanded unrestricted income

Fundraising Knowledge & Skills

• Expertise in analysing, preparing, and executing detailed fundraising strategies

• Securing and growing Corporate Partnerships:
• Strategic partnerships
• Charity of the Year
• Sponsorship
• Cause-related marketing
• Employee fundraising
• Identifying, cultivating, and securing new Trust and Foundation partners (capital and revenue programmes)
• Using storytelling from beneficiaries effectively across all income streams
• Cultivating new Major Donors through network mapping and relationship-building

Marketing & Business Development Knowledge

• Conducting thorough situational analyses, assessing the full marketing mix
• Defining target markets for current and future opportunities

• Defining target markets for current and future opportunities
• Quantifying customer and stakeholder needs
• Building compelling value propositions to meet those needs
• Designing and implementing effective marketing objectives and strategies
• Driving partnerships, collaborations, and campaigns
• Monitoring and measuring marketing effectiveness

I have worked with several high-profile charities and, more recently, with a Royal College, adding valuable educational sector experience to my portfolio. This breadth of expertise across fundraising and marketing gives me a unique, rounded skill set that delivers added value to every organisation I support.

Areas of Expertise:

• Strategy, planning and development
• Trusts, grants and statutory
• Board development and governance
• Capital campaigns
• Corporate fundraising
• Events and community fundraising
• Major donor
• Corporate partnerships
• Fundraising audit
• Legacies
• Partnership fundraising
• Project management
• PR, marketing and promotions
• Digital fundraising
• Individual giving

Contact:

Area: West Sussex